| Appalshop
Roadside Theater is one part of Appalshop, the nonprofit cultural arts organization that also includes the Appalshop Center, the American Festival Project, Appalshop Film and Video, Appalshop Marketing and Sales, the Appalachian Media Institute, WMMT-FM Community Radio. |
Roadside's national
audience is different than the typical American theater audience: 64 percent
live in rural communities; 18 percent are people of color; 68 percent
have annual incomes of less than $50,000-- and half of those folks earn
less than $25,000 a year. Roadside Theater works
with presenters and community partners to produce residencies and performances
that reach this diverse audience. Without exception, Roadside provides
presenters with telephone and in-person planning sessions, promotional
materials uniquely designed to reach a new audience, and booklets explaining
its residency process and activities.
Getting
Out the Audience
| Funding Partners
Roadside Theater thanks its 1998 funding partners: the Lila Wallace-Reader's Digest Fund, the National Endowment for the Arts, the Ruth Mott Fund, the Andrew W. Mellon Foundation, the U.S. Department of Agriculture/Forestry Services, the Kentucky Arts Council, the Albert A. List Foundation, the Appalshop Endowment, and Alternate ROOTS. Roadside is a founding member of the American Festival Project, Alternate ROOTS, and the Gobal Network for Cutural Rights. |
| Contact Information:
Roadside Theater
Performance Fee Subsidies Available to Presenters from: |
Westem & Southern
Arts Associates For the past decade,
Michael and Theresa Holden, co-directors of Western and Southern Arts
Associates (WASAA), have collaborated with Roadside on all of our national
touring residencies. Their role is much larger than that of booking agent;
they are always co-producers with us of our national work -- and sometimes
the sole producer. Roadside also works
with The Artist and Community Connection (ACC), the nonprofit producing
organization founded four years ago by Theresa Holden. Through a range
of national projects with artists, presenters, and community organizations,
ACC is continuing to bring definition to the role of producer as cultural
activist and organizer.
Key Collaborators
The Artist and Community
Connection
| Roadside Theater Staff
Dudley Cocke Director |

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